(Rochester & Auburn Hills, MI) – Michigan craft beer lovers, can begin their holiday shopping and celebrations early with the return of the 12 Days of Milkshake Stout featuring beers from Rochester Mills Beer Co. Given the popularity and consumer demand for these beers, Rochester Mills will release their limited holiday edition 12-pack on November 6. This product features one 16 oz can of each beer in this year’s 12 Days of Milkshake Stout promotion, just in time to get the perfect gift for the craft beer lover on your shopping list.
“What began as a crazy idea to take twelve different versions of our Milkshake Stout to twelve bars over twelve days a few years back has grown into a holiday tradition,” said Rochester Mills Vice President of Brewing Operations Eric Briggeman. “Because we sold-out of 5,000 12 packs in less than ten days last year, we’ve increased production and moved up the release date hoping to meet the demand from retailers and consumers.”
The brewpub in downtown Rochester and the Taproom in Auburn Hills will join more than twenty other select premium craft beer bars and restaurants throughout Michigan as host locations for the progressive tap takeover event, December 1-12, 2017. Admission is free and open to the public, ages 21 and up. Due to a Private function, the Taproom will begin their takeover on December 2.
The progressive tap takeover event will feature (12) twelve specialty and limited edition varieties of Milkshake Stout, Rochester Mills’ best-selling beer brand. Each night a new variety of stout will be tapped and stay on draft until the keg runs dry.
2017 12 Days of Milkshake Tap List (NOT in order of release) and Holiday 12 pack contents:
Toasted Marshmallow Milkshake Stout
Imperial Milkshake Stout
Santa’s Breath (Peppermint Milkshake Stout)
Chocolate Cheesecake Milkshake Stout
German Chocolate Cake Milkshake Stout
Nutcracker Milkshake Stout (Hazelnut) – Throwback to year one, first time packaged in cans
Chocolate Raspberry Milkshake Stout*
Strawberry Milkshake Stout*
Carrot Cake Milkshake Stout*
Spicy Mayan Milkshake Stout*
Holiday Cheer Milkshake Stout* (Cherry Cranberry)
Christmas Roast Milkshake Stout* (Barrel Aged with Detroit Bold Coffee)